Building the world's simplest AI marketing platform.

AdStep.io is an AI marketing platform founded in July 2025 by Rishi Kalra, a 15-year brand marketer with roles at Procter & Gamble, GlaxoSmithKline, Church & Dwight and Bausch & Lomb. The company is headquartered in Oakville, Ontario, Canada, operates as AdStep Labs Inc. (InfinityXLabs), and builds AI agents that produce finished Amazon A+ pages and social campaigns so marketing teams spend their time on strategy, not execution.

Before AdStep, Rishi revitalised OxiClean and Arm & Hammer through data-driven multicultural marketing at Church & Dwight, launched Arm & Hammer Laundry Sheets in Canada to a number-three branded position on Amazon in nine months, and led GSK's first Rx-to-consumer brand transition. AdStep.io reached 20× monthly recurring revenue growth by the fourth quarter of 2025 and now serves brand and marketing teams across North America.

Frequently asked questions

What is AdStep.io?

AdStep.io is an AI-agent marketing platform that turns a product link into a finished Amazon A+ page and a brief into a month of social media campaigns, published to Facebook, Instagram and LinkedIn only after a human approves. Blog articles, newsletters, thought-leadership carousels and AI video come from the same brief.

Who founded AdStep.io and when?

Rishi Kalra founded AdStep.io in July 2025 after 15 years in brand marketing at Procter & Gamble, GlaxoSmithKline, Church & Dwight and Bausch & Lomb. He is the Founder and CEO.

Where is AdStep.io based?

AdStep.io is headquartered in Oakville, Ontario, Canada. The legal entity is AdStep Labs Inc. The team serves marketing teams across North America and other English-speaking markets.

Who uses AdStep.io?

Brand and marketing teams that run Amazon listings and social channels for one or many brands, Amazon sellers, and the agencies that serve them. Published customer stories include Members Health, CrestaHealth and SkillsBridge.

How much does AdStep.io cost?

Pricing is custom and sized to the brand portfolio: the number of brands, listings and posts per month, formats and channels. The standard way to start is a 30-day pilot with one or two brands, paid at the end once results are seen.

How do I contact AdStep.io?

Email support@adstep.io, call +1-416-827-5120, or book a 30-minute call at adstep.io/booking. Bring an Amazon listing URL and the team builds your first A+ page live on the call.

Related pages

  • Leadership team: Meet the leadership team behind AdStep.io: founder and CEO Rishi Kalra and the marketers and technologists building the AI agents that run your campaigns.
  • Press: Press kit for AdStep.io: company boilerplate, founder biography, logos and media assets for journalists and analysts covering AI marketing automation.
  • Customer stories: How Members Health, SkillsBridge and CrestaHealth use AdStep to recover 100+ hours a month and scale publishing without adding headcount.
  • How it works: Paste a product link. Five AI agents gather, compose, design, film and export. Nothing reaches Seller Central or a social channel until you sign it off.