What is an agent orchestrator?

A system that breaks a job into steps and hands each step to a specialised AI agent — research, composition, design, video, export — then routes the result to a human for approval. AdStep’s orchestrator runs every format from the same brief.

What does AdStep need from us to start?

A product link or photo (for Amazon A+), or a brief (for social), plus your brand guidelines. Brand onboarding takes one session; the agents learn tone, palette and templates from your existing content.

Where does the human approval happen?

After the agents finish and before anything is exported or published. Each brand has its own approval chain; approvers see the finished page or post, not a prompt.

Does AdStep train shared models on our data?

No. Guidelines, assets and generated work are scoped to your workspace and are not used to train shared models.

What does it connect to?

Amazon Seller Central (upload-ready export), Facebook, Instagram and LinkedIn (native publishing), Meta, Google and LinkedIn Ads (ad launch). Enterprise rollouts include API access alongside Sprinklr or Hootsuite.

One link in. Five agents. You approve. It ships.

AdStep is an agent orchestrator: you paste a product link, a photo or a brief, and five specialised AI agents gather, plan, create, check and export the work — to your brand kit. Nothing reaches Amazon Seller Central or a social channel until you sign it off. Then it runs again next week.