AdStep.io is led by founder and CEO Rishi Kalra, an MBA graduate of the Rotman School of Management at the University of Toronto who spent 15 years in brand marketing before founding the company in July 2025. The team blends AI, data and creative to make high-impact marketing effortless for every business.
Rishi's background spans Procter & Gamble, GlaxoSmithKline, Church & Dwight and Bausch & Lomb, with a focus on brand building, data-driven marketing and consumer demand generation. The wider team pairs marketers who have run multi-brand portfolios with engineers building the agent orchestration, image and video pipelines behind the product.
Rishi writes about AI marketing operations on LinkedIn and speaks to customers on every pilot; the demo call on the booking page is with the team that built the product.